EU Ambassadors celebrate Vietnamese New Year

On the occasion of the traditional Tet (Lunar New Year), the Delegation produced and disseminated a 6 minute - long video clip in which the Head of Delegation together with the other 19 resident Ambassadors of EU Member States in Vietnam conveyed their warm wishes to Vietnamese people.

The video featured 4 of our Vietnamese speaking Ambassadors having their breakfast in a local street food shop and discussing in Vietnamese what to offer to all the other European MS colleagues at the next monthly EU coordination. Next step shows all EU MS and EU HOD gathering in the most emblematic place of Hanoi Old Quarters and wishing new year in their own language and in Vietnamese.

This clip is the first joint communication product ever produced by the Delegation in collaboration with the Embassies of Member States. It was largely promoted via social media, plus a number of Vietnam's most popular online media outlets. In addition, the clip triggered intensive interest among the key Vietnamese television stations, proven in their requests to the Delegation the right to re-broadcast the full length to show Vietnamese spectators how the traditional culture is celebrated by international guests. In so doing, together with the broad appearance generated on the popular online media, the clip could reach out even much larger part of the Vietnamese population.

The overwhelming visibility of the clip is mainly attributed to the simple element that apparently appeals Vietnamese public: it could, for the first time, pool together the presences of all EU Ambassadors and associate them in the celebration of the important festival in a human manner. This product, in fact, made Vietnamese people very proud of their culture being rejoiced by foreigners, as imprinted on their traditional mind.

A simple and emotional product with a great human touch proved to have much more impact on the general public than our usual messages.