Commissie lanceert toerisme initiatief voor kleine en middelgrote bedrijven(en)

Met dank overgenomen van Directoraat-generaal Communicatienetwerken, Inhoud en Technologie (CNECT) i, gepubliceerd op dinsdag 17 januari 2012.

17 January 2012 — The European Commission launched today a tourism initiative to facilitate SME's interconnection to major electronic distribution networks. Tourism demand is expected to further shift from mass tourism to more tailor-made customised tourism for the individual traveller, which is a market segment particularly relevant for the EU SMEs. The initiative will help small European tourism operators to take advantage of this demand to grow their businesses. The initiative will ease connectivity and encourage collaboration between small hospitality, tourism and leisure service providers and larger travel agents, tour operators and distributors. The P.ICT.URISM (Platform for ICT in Tourism) will run for 30 months. It will be carried out by a consortium formed by ECTAA, HOTREC, ITH, Bocconi University and ZN and will be based on strong participation and representation of the tourism industry.